This course examines current attitudes to pets and pet ownership in contemporary American society, and how the development and change of such attitudes affects the marketing of products, both pet-related and unrelated products. We will occasionally discuss other types of pets, but the main focus will be on dogs and cats as they constitute the largest group of pets and account for most pet related spending; we will also sometimes discuss other countries’ and cultures’ treatment of pets, but our primary focus will be on the USA.
The purpose of this course is to allow students to examine social developments in current American culture, follow news coverage, market research, scholarship and popular culture expressions of this trend, and understand how such developments influence business and marketing decisions.
Prerequisite: BAD 330 Management or BAD 340 Marketing Principles or permission of instructor
BAD 330 OR BAD 340
Major, Minor, Elective Credit