Business Administration

Department of Economics, Accounting, and Business

  • PAMELA AGUDELO
  • BILAL CELIK
  • AMY E. COX, chair
  • RIAHEEN FARZANA
  • TANYA G. GREENLEE
  • MADELYN V. YOUNG

Mission

The mission of the Economics, Accounting and Business department is to offer students the high quality education they need to succeed in a continuously changing business environment. All programs in the department allow students to apply their knowledge in a variety of projects and activities. The faculty is committed to excellence in teaching. Internships are required in some majors and concentrations and strongly encouraged in all.

The Department of Economics, Accounting and Business has four separate majors: economics, accounting, business administration and healthcare administration. Within the business administration major the department offers five concentrations: finance, human resource management, international business, marketing, and sports management. The department assists students who wish to pursue graduate education for entrance to and successful completion of graduate school.

The General Education Program is a requirement for all degrees. The requirements listed below are approved for the Bachelor of Arts, Bachelor of Science and Bachelor of Fine Arts.

ENG 101 3 hours
Language and Culture 9 hours
MTH 108 or higher 3 hours
One course designated as Quantitative reasoning 3–4 hours
Health and Well-being Wellness 2 hours
Activity course 1–2 hours
Humanities 6 hours
Literature 3 hours
Fine Arts 6 hours
Natural Science 7–8 hours
Social Science 6 hours
Total 49–52 hours

Graduation requirements but not a separate course:

  • First Year Seminar
  • Writing Intensive course
  • Non-European/non-Anglophone course Capstone experience

Major and Minor GPA Calculation for Economics, Accounting and Business Department

A minimum GPA of 2.0 is required to earn the following in the department of Economics, Accounting
and Business:

Bachelor of Arts with an Economics major, Bachelor of Science with an Economics major, Economics minor, Bachelor of Science with an Accounting major, Accounting minor, Bachelor of Arts with a Business Administration major, Bachelor of Science with a Business Administration major, Business Administration minor, Marketing minor, Bachelor of Arts with a Healthcare Administration major, Healthcare Administration minor, and Bachelor of Arts with a Business Administration major in the Degree Completion program. This includes all required courses including any major or minor requirements from outside this department. Transfer credits from other institutions do not figure into the required calculation for minor or major GPA.

Note: Majors in Business Administration with a concentration in International Business will also minor or double major in one of the foreign languages. The courses required for the minor or major in the foreign language will not count as part of the 2.0 GPA requirement in the Bachelor of Arts with a Business Administration major.

Business Administration

The mission of the Business Administration program at Converse is to prepare students to succeed in employment or graduate study.

Students earning the Bachelor of Arts or Science in every concentration will achieve the following program level-student learning outcomes:

  1. Students will communicate clearly, concisely and professionally, both orally and in writing.
  2. Students will evaluate and analyze data to solve problems and make business and financial decisions.
  3. Students will demonstrate fundamental knowledge of the functional areas of business.
  4. Students will apply knowledge and solve problems in the area of their concentration.

Students majoring in business administration are encouraged to select a second major or a minor. Students majoring in business with a concentration in finance, international business, human resource management, marketing or sports management can double major in economics or minor in economics. Students majoring in accounting cannot minor in business administration.  Students who major or minor in business administration should complete their GEP math requirement during their freshman year. It is recommended that MTH 108 be chosen to fulfill this requirement. Students are also encouraged to take HPE 124: Beginning Golf as their GEP activity course requirement. Business majors planning to take the GMAT or GRE during their senior year are encouraged to take ECN 300 and ECN 304 during their junior year.

Degrees and Certificates

Classes

BAD 125 : FIRST-YEAR SEMINAR

First-Year Seminars constitute a common and academically significant experience in a student’s first year at Converse University. All incoming first- year students are required to take a 3-credit hour FYS in the fall semester, choosing from a variety of discipline specific topics. Each FYS carries the corresponding departmental prefix, but with the common course number (except for designated honors sections). Each FYS course is designed to have no more than 18 students, and counts in some designated category of the General Education Program. Strong writing and speaking components are required elements of the course.

Credits

3

BAD 191 : APPLICATIONS OF EXCEL IN BUSINESS ADMINISTRATION

This course will give students hand-on experience in applying Excel spreadsheets to real- world situations and problems. Topics discussed include but are not limited to the following: writing basic formulas: using the statistical, financial, and other formulas in the Excel package; using the regression and the correlation analysis tools of Excel; creating and formatting tables, charts and graphs to express quantitative data in a visual format; writing Macros to fit business situations.

Credits

1

BAD 203 : SOCIAL ENTREPRENEURSHIP

The purpose of this course is to provide students with an introduction to the major opportunities and challenges facing social entrepreneurs and their ventures. Major local and global social issues like environmental issues, education, poverty, human rights, and healthcare will be discussed. Current efforts to address and “solve” these “problems” and think critically and creatively to generate new ideas, such as . microfinance, philanthropy, venture philanthropy & impact investing, measuring social impact and social return on investment calculations, corporate social responsibility, and integrated bottom lines, will be examined.

Credits

3

BAD 206 : BUSINESS COMMUNICATION

This course will help students develop the communications strategies they need to be successful in the workplace. The course develops writing, oral and collaborative skills through hands- on practice. Students will review grammar and mechanics, analyze and write common business documents such as emails, reports and proposals, letters, memoranda, and resumes, and complete an oral presentation and practice interview.

Credits

3 - 4

BAD 291 : SPECIAL TOPICS IN BUSINESS

The topics in this course will vary depending on available staff and interest of the students. It is intended to expose students to some theoretical and research based study in the field of business.

Credits

3 - 4

BAD 330 : MANAGEMENT

The objective of this course is to acquaint students with the job of the manager as well as the techniques of planning, organizing, motivating, leading, communicating, staffing, controlling and evaluating. The course also explores the evolution of management theory from the early classical theories to management by objectives. 

Credits

3

BAD 332 : HUMAN RESOURCES MANAGEMENT

This course is an overview of the functions, processes, and challenges involved in Human Resource Management (HRM). The course will cover language, concepts, and models used to describe and understand HRM, and explore how HRM practices and strategies develop in response to changes in workforce norms, demographics, legal environment and the competitive environment.

Credits

3

BAD 334 : COMPENSATION AND BENEFITS

This course is an overview of basic compensation and benefits systems. Topics include a study of the employment environment and its impact on   compensation programs, including job evaluation methods and salary determinations. Benefit programs and governmental policy implications will be considered.

Credits

3

BAD 340 : MARKETING PRINCIPLES

This course introduces the student to basic marketing concepts and applications and provides an overview of marketing. Topics include the role of marketing within the firm, marketing research, consumer behavior, product development, pricing, channels and distribution and promotional strategy.

Credits

3

BAD 344 : CONSUMER BEHAVIOR

The emphasis in this course will be on understanding the psychological, social, and socioeconomic factors affecting consumer purchase, use and disposition of products and services. Topics covered include consumer motivation, learning, psychographics, decision making processes and the influence of culture and groups.

Credits

3

Prerequisites

BAD 340 Marketing Principles is recommended but not required .   

BAD 345 : INTEGRATED MARKETING COMMUNICATIONS

The emphasis in this course will be on the role of integrated marketing communications (IMC) in the marketing plan of an organization. Topics covered include advertising, public relations, sales promotions, interactive marketing and direct marketing, as well as the process of developing an IMC program, and various factors that influence this process.

Credits

3

Prerequisites

BAD 340 is recommended but not required.

BAD 347 : PROFESSIONAL SELLING

This course will be an overview of professional selling with an emphasis on the sales process. The emphasis will be on understanding and applying the tools salespeople use to identity prospects, analyze their needs, offer solutions, respond to objections, close the sale and build the relationship. Sales management and how the sales function fits into the overall marketing function and the organization will also be covered.

Credits

3 - 4

Prerequisites

BAD 340 Marketing Principles is recommended but not required. 

BAD 348 : SPORTS MARKETING

This course is an introduction to the field of sports marketing. Both the marketing of sports products and teams, and the use of sports as a marketing tool, for other products and brands are covered. Topics include sponsorship, endorsement, licensing and venue naming rights, the marketing of professional, amateur and participation-oriented sports, the marketing of a broad array of sports-related products such as sporting goods and apparel, and emerging issues in the field.

Credits

3 - 4

Prerequisites

BAD 340 is recommended but not required.

BAD 349 : SPORTS ECONOMICS AND FINANCE

The course examines the basic concepts of economics, supply and demand, and applies these concepts in a sports environment, seeking to determine how sports teams derive revenues and how the teams convert those revenues into profits for the owners. Other topics include the value of new franchises, the value of expansion of teams, the location of teams in different markets, and competitive balance. Issues of player salaries and labor relations, the role of government, and the economics of college athletics will be discussed. Cross listed with ECN 349.

Credits

3

Prerequisites

BAD 351 : AMERICAN LEGAL SYSTEM AND CONTRACTS

This introductory course is an examination of the American legal system, judicial procedures, and the laws governing contracts, torts and the UCC, including secured transactions, negotiable instruments and sales.

Credits

3

BAD 353 : LABOR AND HUMAN RELATIONS LAW

This course examines the legislation and regulation related to management and record keeping in the personnel area of for- profit and not-for-profit organizations. Legislation dealing with labor unions will also be discussed.

Credits

3

BAD 436 : HUMAN RESOURCES DIVERSITY MANAGEMENT

This course is intended to develop an appreciation of diversity in the workplace and strategic benefits and challenges in recruiting and managing a diverse and inclusive workforce for companies, and how managers can best unleash the full potential of a diverse workforce. Course foci include discussion of aspects of diversity and diversity-related laws, policies, and initiatives as they apply to the workplace from both domestic (U.S.) and international perspectives.

Credits

3

Prerequisites

or permission of instructor. 

BAD 442 : MARKETING RESEARCH

This course involves the student in the systematic and objective process of generating information to aid in decision-making. This process includes problem formulation, research design, data collection, data analysis and communication (both written and oral) of research results.

Credits

4

Prerequisites

BAD 443 : INTERNATIONAL MARKETING

This course focuses on the opportunities, problems and logistics involved in formulating strategies for marketing across national borders. Topics include the economic, sociocultural, political/legal and competitive environments and their impact on marketing strategy.

Credits

3

Prerequisites

BAD 450 : STRATEGIC MANAGEMENT: REAL WORLD CASES IN BUSINESS

The course will require students to apply skills and knowledge acquired in the previous courses to provide oral and written solutions to real business situations. GEP Non-European/non-Anglophone. The course will focus on the application of previous learning in the analysis of case studies. Students will be responsible for analyzing, writing and orally presenting analysis of various real business case studies.

Credits

3

Prerequisites

BAD 206, CSC 208, ECN 201, ECN 202, BAD 330, BAD 340, ACC 211, ACC 212, ACC 375, ECN 304.

BAD 499 : BUSINESS ADMINISTRATION INTERNSHIP

The student will be engaged in an internship in a business or governmental agency that relates to the student’s career choice. A portfolio of the internship is required. Pass/fail grading.

Credits

1 - 6

Prerequisites

At least 12 hours in major in department; 2.5 GPA in major; and permission of the faculty director.