This course will develop students' communications strategies by gaining a strong theoretical foundation and understanding how and why certain messages work and how to optimize communication in the sports context. Academic and professional development will be enhanced through various works and assignments.
Students will analyze and write common business documents such as proposals for new sports, develop company policies for a sports organization or sports themed company, analyze player contracts and be able to articulate the common language in those. Students will create employment agreements for coaches, refs, and volunteers, game reports. Other emphasis will be placed on continuing to develop oral presentation skills through virtual platforms, podcasting, and in the classroom.
Students will be introduced to the careers within sport communication, including, but not limited to: sport information director, Director of public relations, director of communications, director sponsorships, and philanthropy, media relations, player relations, radio and TV sports production, other employment options and trends.
Major, Minor, Elective Credit