BAD 328: SPORTS MANAGEMENT PRINCIPLES

Class Program
Credits 3

This course is an introduction to the field of sports management and examines the various functions, areas and issues involved in managing sports related businesses and activities. These include an overview of management of personnel, events and facilities, marketing, sponsorship, communications, leadership, budgeting, fundraising, ethics, and sport law.  Career planning related to the sports field will also be discussed. 

 

Notes

Major, minor, elective credit